Luxury carmaker Lexus is striving to redefine excellence in customer satisfaction after being rated as the "best of the best" across 41 industry categories in the latest Roy Morgan Customer Satisfaction awards.
Lexus not only headed the automotive industry with a satisfaction rating of 96.8 per cent for 2019, but its score was higher than for the leaders of other sectors including retail, finance, telecommunications, travel and utilities.
The accolade for Lexus is the fifth time in six years it has been ranked Car Manufacturer of the Year among customers surveyed by Roy Morgan, and the second time it has been rated as the leader in customer satisfaction across all industry segments.
The results from 2019 mean Lexus has maintained a satisfaction rating above 94 per cent since it first won the automotive title in 2014.
Lexus Australia Chief Executive Scott Thompson thanked customers for their outstanding feedback and paid tribute to the luxury lifestyle brand's dealers who were instrumental in delivering an exceptional ownership experience.
"As the leader in luxury experience, Lexus is determined to continue to deliver new benchmarks in customer service and satisfaction including significant enhancements to our renowned Lexus Encore owner benefits program in 2020," Mr Thompson said.
"For Lexus Encore, the best is yet to come - and this year we look forward to enhancing our offering with the addition of even more amazing experiences and valued services for owners of new and certified pre-owned Lexus vehicles," he said1.